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Service Management World

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November 16-20, 2025
Disney’s Coronado Springs ResortOrlando, FL

Pre-Conference Training

Pre 5: Experience Foundation

Since 2000, the economy has shifted from one centered on delivering services to one focused on creating experiences that matter. Experience-led companies, such as Apple and Google, have redefined expectations by building cultures that prioritize value through meaningful interactions, setting a new standard for how organizations engage with employees and customers alike. This transformation has highlighted the importance of understanding and managing experiences as a key driver of success in today’s competitive landscape. This course prepares professionals to spot significant shifts, anticipate emerging trends, and respond in ways that drive measurable results while fostering innovation and growth. By starting with this experience management training course, attendees establish a strong foundation for shaping organizations that lead with experiences at their core, creating environments where employees thrive, customers remain loyal, and business outcomes are consistently elevated.

  • Sunday, November 16 - Tuesday, November 18
  • Certification Exam Included
  • $2,199

Who Should Attend

This class is for everyone who wants to lead experience management projects.

  • Professionals tasked with scoping an experience management project
  • Understanding how to satisfy the wants and needs of employees, suppliers, or customers in terms of desired experience
  • Professionals who need to establish the current experience landscape to identify potential XLAs
  • Understand the role of technology supporting an effective XLA strategy
  • How to create a team to implement, manage and improve the XLAs
  • Essential for teams and practitioners building XLAs
  • Brings everyone along the journey together, not as a practitioner but as a supporting team
  • The course helps attendees to enhance and extend their career possibilities

What You Will Learn

Explore

  • Establishing the experience landscape
  • Q.S.T.A.C
  • Identifying experience indicators
  • The cat-and-mouse of sentiment analysis

Envision

  • Experience ambition
  • The staged experience
  • Bridging versus extending as a strategy
  • The XLA architecture
  • Mapping XLAs to the five economic values
  • The metrics of experience management compared to service management
  • Abstract laddering of employee experience

Enable

  • The role of technology
  • Configuring the building blocks of an XLA
  • The XRM (Experience Reference Matrix)

Execute

  • Communications strategy
  • The XMO (Experience Management Organization)
  • The Güngör model for XLA versus SLA comparison
  • The importance of dark sentiment

Embrace

  • The XLA ecosystem
  • The gravity to average performance
  • Experience parity

Advancing Leadership Through Training

The course focuses on how leadership practices connect with the Experience Optimization Framework to strengthen collaboration across teams. Each session emphasizes real-world application, ensuring professionals are prepared to guide projects that keep employees and customers at the center. This structured approach prepares attendees to take on experience-focused initiatives and guides them effectively within their organizations.

Certification for Career Growth

Along with course learning, participants gain access to an experience management certification that validates their expertise and positions them for future opportunities. This credential demonstrates readiness to design, scope, and oversee projects that enhance culture and achieve measurable outcomes. By combining practical frameworks with recognized certification, the program creates career pathways across industries. Register today to take the next step toward becoming a leader in the growing experience economy.